When you get shared enough on social media through giveaways and competitions. When you re-engage with a previous customer who hasn't been active for a while. When you get your ad to surpass the results you were hoping for. When you get search engines to showcase you front and center upon relevant searches. When you get a sale during a particularly difficult time of year, like early January to March, when business winds down after the holidays. ▶ Next Question ◀